Professional Speaker | Specializes in preparing and training workplaces for crisis.
PROJECT SCOPE: The founder of Fortlog.co approached PibworthPS [an an agency I provide contract writing services for] asking for their help to take his Speaking business to the next level. After our initial interviews and GAP Analysis, our client decided to invest in a full website redesign, and rebrand.
[!] My role was to provide copywriting, branding/positioning strategy and UI/UX direction (samples provided below).
MY ROLE: B2B COPYWRITING, WIREFRAMES & UI/UX DESIGN
As the Lead Copywriter and UX/Design Strategist on their team it was my responsibility to:
Interview client
Conduct market research
Prepare Wireframes [View Samples]
Write Compelling Website Content [View Samples]
Provide Creative Direction, where applicable.
Write Marketing Materials (Emails, PDF Downloads)
TRANSFORMATIONAL VALUE:
BEFORE: View Archived Site ("before John came to us, to write and design for him")
AFTER: View Updated Site ("John's updated branding, marketing and messaging has been very well received, and continues to perform well")
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